Meet The Founder

Xin chào, hello, my name is Sương. I was born in a super lovely beach city - Danang city, Vietnam. (if you haven't been, highly recommend 😊) Currently, I am in my final year of majoring in e-commerce at the Danang University of Economics and having an internship in the POD (print on demand) industry.

Shall I start my story?

Like many other girls, I happily wore gold necklaces I purchased from the high street or online shops, but due to the poor quality, I got a bad allergic reaction on my neck, then I couldn't stop feeling itchy & ended up with a lot of ugly scratches. After all, I had to dump the necklaces and face that it was a waste of money. That's why I opened Suong Anna Accessory - now Sajewell and have chosen Titanium as my jewelry's material - both tarnish-resistant and friendly to some of you with sensitive skin. My designs tend to be timeless, elegant, minimalist, and make your everyday look effortless.

Suong - Sajewell founder
First time having 10 orders in a day ^^
Besides being the founder of Sajewell (founder but not that formal, I'm just a girl who tries to make her dreams come true), I'm also a product manager, photographer, social media manager, order fulfillment specialist, brand designer & now a blog writer. I must say that I used to have no idea, no skills about retailing, online business, customer service..., and especially, practical business work. However, I have to admit that I'm a hard worker, really eager to learn, try new things & discover my potential. (I want to post more stories about my processes, including the ups and downs of doing business. I hope you love them; and somehow, this consistency & diligence can be positively inspirational to you) And yay, thanks to various tasks during one year of starting my business, I've been able to learn, experience, and improve a lot. I hope time by time Sajewell will bring better experiences and give more value to you all.

customer feedbackfeedback from Vũ on Jul 10th, 2021

customer feedbackfeedback from Merianne on May 26th, 2021

Click here to see all customer feedback and feel free to leave yours here to get a 10% discount.

#throwback This is my very first order, this was actually from my mom. She is one of the most supportive customers I have had. Then sisters - Nâu, Bơ, Cải (sisters' nicknames - how we call each other at home); friends - Phúc, Trang, Hiếu, Ngân, Boy...; cute customers from around the world and a lot of people then.

first order from momfirst order from mom

After all, I want to offer my heartfelt thanks and appreciation for all your inspiration, motivation, and support. Please leave a comment below if you want to get to know about my journey, my shop, or anything ❤❤❤

With love,


#sajewell #TheSajewellBlog #jewelryshop #sajewellfounder 


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